Selfridges is one of the UK’s best loved retailers and is synonymous with quality and customer service. They boast over a century of innovation and creativity whilst bringing beautiful and desirable products to their famous London store.
Selfridges & Co. has never stood still, continuously building and developing the in-store experience. So it was no surprise when they launched their new Headphone Area in the Technology Hall on Friday 6th February 2015.
The launch also saw the debut of the new Edition 5 Unlimited headphones from Ultrasone.
The first Ultrasone Edition series headphones were created in 2003 with the Edition 7 and 10 years on, the Tutzing based company designed and produced the Edition 5. These exclusive and luxurious headphones were limited to 555 pieces and raised the standard of headphones beyond anything seen or heard before.
Now, due to unrepresented demand, Ultrasone have launched the “Edition 5 Unlimited”. Like its limited sibling, the Edition 5 Unlimited is hand crafted in Tutzing, close to Lake Starnberg and just north of the German alps. This inspiring location is just one element that is a key influence in creating the world’s most beautifully designed, naturally performing and luxurious headphones.
Ultrasone Edition 8 Julia (left), Romeo (right) and Edition 10 (far right) Headphones at Selfridges, London
One of the new and exclusive elements of the Ultrasone Edition 5 Unlimited is S-Logic EX®, a revolutionary refinement of Ultrasone’s patented S-Logic technology. Ultrasone’s S-Logic EX® offers a natural and spacious listening environment which has never been heard in headphones before.
The Edition 5 Unlimited ear cups are coated with the precious metal ruthenium and boast an exquisite, golden brown metallic sheen that highlights their elegance. The opulent ruthenium coating underlines the quality and durability of the Edition 5 Unlimited headphones.
The elegant aluminium headband adjusts perfectly to your head, offering optimum comfort for hours of use. For the ear-pads and the headband, Ultrasone has turned again to Ethiopian long-haired sheep leather, assuring absolute comfort. As well as being the finest available, it also delivers fantastic isolation unequalled by any other known leather.
You can hear the Ultrasone Edition 5 Unlimited headphones for yourself in the Headphone area of the Technology Hall in Selfridges, Oxford Street, London.
As well as the Edition 5 Unlimited, Selfridges stock and have available for listening, the Ultrasone Edition 8 Ruthenium, Edition 8 Palladium, Edition 8 Romeo and Julia, IQ In-Ear System, Signature DJ and Signature Pro headphones.